A true democracy, both at central and local level, is today inconceivable without implementing of some information and communication techniques - the milestones underpinning theory and practice of public relations. Commissioning of new techniques of information and communication it is part of a reformist character of the changes taking place now in the public administration everywhere. This is manifested especially in relations between elected and electors. More and more public authorities are aware of the role of information and communication, administrative transparency and involvement, on this basis, of the public in decision-making process, regardless of the level and institutions that are implementing it, is the most important investor and, at the same time, user of information technology.