Articolul precedent |
Articolul urmator |
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Ultima descărcare din IBN: 2024-01-24 19:40 |
SM ISO690:2012 MOVILEANU, Dimitrița. Publicitatea și promovarea medicamentelor - cerințe legale și consecințe. In: Congresul consacrat aniversării a 75-a de la fondarea Universității de Stat de Medicină şi Farmacie „Nicolae Testemiţanu”, 21-23 octombrie 2020, Chişinău. Chişinău: USMF, 2020, p. 671. |
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Congresul consacrat aniversării a 75-a de la fondarea Universității de Stat de Medicină şi Farmacie „Nicolae Testemiţanu” 2020 | |||||
Congresul "Congresul consacrat aniversării a 75-a de la fondarea Universității de Stat de Medicină şi Farmacie „Nicolae Testemiţanu”" Chişinău, Moldova, 21-23 octombrie 2020 | |||||
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Pag. 671-671 | |||||
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Background. In order to ensure the balance between the interests of producers, distributors and consumers in the process of circulation of medicines, as specific products, certain principles and requirements for advertising and promotion are established in national legislation. Objective of the study. Analysis of legal norms and their application in the practical activity of circulation of medicines on the consumer market regarding advertising and promotion in the sense of the results declared and expected by the subjects of the pharmaceutical market. Material and Methods. Comparative analysis of the norms the promotion of medicines on the consumer market, of the declared purposes and results expected by the manufacturers and consumers of medicines, using descriptive methods, comparison and statistical data processing. Results. According to national law, the promotion and publicity of medicines must contribute to their rational use. In reality, drug manufacturers also pursue the goal of stimulating consumption, acting directly on the consumer through various methods of advertising for drugs on the OTC list, stimulating uncontrolled self-medication and doctors and pharmacists. This is confirmed by the content of advertising materials for the general public, the practice of various actions among doctors and pharmacists, to stimulate the prescription and increase the volume of production of various pharmaceuticals. Conclusion. Advertising and promotion of medicines often aim to stimulate their consumption, which is contrary to legislative rules and the stated purpose for these activities |
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Cuvinte-cheie promotion, Advertising, medicines, rational use, promovare, publicitate, Medicamente, utilizare raţională |
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