Interpersonal relationships are varied and complex, being determined largely by individual psychological peculiarities of personality, social media contacts, purposes and goals that are differently motivated. Variability of vital situations requires the use of various interaction mechanisms and techniques for achieving desired goals, maintaining already formed attitudes and images, or creating them. Why do people use manipulation, if the desired result can be achieved by other means - through open pressure or by simple understanding? The trick lies in the desire ”to kill two birds with one stone”: 1. To get what you want and at the same time, keep your positive self-image in terms of social norms; 2. To get what you want and simultaneously to avoid, if possible, anger (dissatisfaction, grief, revenge, etc.) from the hierarchically superior structure.