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 SM ISO690:2012ЦЫБУЛЬСКАЯ, Людмила, ЗАМНИУС, Валерия. Совершенствование стратегического управления туристской отраслью в Крыму. In: Strategii şi politici de management în economia contemporană, Ed. 4, 27-28 martie 2015, Chişinău. Chişinău: Departamentul Editorial-Poligrafic al ASEM, 2015, Ediţia 4, pp. 98-102. ISBN 978-9975-75-722-9. |
| EXPORT metadate: Google Scholar Crossref CERIF DataCite Dublin Core |
| Strategii şi politici de management în economia contemporană Ediţia 4, 2015 |
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Conferința "Strategii şi politici de management în economia contemporană" 4, Chişinău, Moldova, 27-28 martie 2015 | ||||||
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| Pag. 98-102 | ||||||
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The paper considers the problems of strategic management in the tourism industry, which can be viewed from the perspective of economic effect to achieve the objectives of tourism organization on the basis of a proactive response to changes in external and internal environment and, on this basis, hold a competitive advantage. A comparative analysis of two regions of the Russian Federation, which are most similar in the strategic area of management and are in the same zone of the tourism industry: the Republic of Crimea and the Krasnodar territory. Recommendations for improvement of the strategic development plans of the Republic of Crimea. |
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| Cuvinte-cheie Туристическая отрасль, стратегический менеджмент, планирование, ресурсы |
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