This paper is devoted to the analysis of applicability of marketing orientation to certain Moldovan political parties, as they have tried and succeeded to change the election law back in 2017. What followed was the radical transformation of the Moldovan electoral system from a closed-party-list proportional representation into a mixed one, with half of the MP’s elected in multiple single-member constituencies and the rest – via proportional closed-list system in one nationwide constituency. The paper focuses on the challenging aspects and controversies of this reform, seen as a political product offered as a would-be answer to market’s desire to break free with the closed-list proportional system, as emphasized in Venice Commission’s opinions on draft amendments to Election law. Among those challenges there are the delimitation of constituencies and their maximum deviation, representation of Transnistria and out-of-country voters, the recall of MPs elected in single-member constituencies, the issue of electoral threshold and the representation of women.