Creativity is a complex dimension of personality, comprising multiple components of intellectual, emotional, motivational, voluntary, attitudinal and aptitude. It involves: inventiveness, ingenuity, fluidity and flexibility in thinking, the ability to develop new solutions and images, originality, imaginative vigor, but also sensitivity to problems, spontaneity. The notion of competence does not exclude knowledge, but reminds us that it constitutes intellectual practices. The purpose of introducing the competencies is to develop the student's creativity to approach the new, through a good mastery of the basic procedures. The creative approach can be successfully used to develop written communication skills, emphasizing native abilities, especially students' creativity.