In a humanistic concept, the professional values of journalists are universal generalized ethical requirements, guidelines for their moral choice, and are designed to contribute to the progress of man, of humanity. This is the highest humane mission of modern journalism, which is obliged to protect human rights and freedoms, the development of a democratic, civil, social society. The professional values of journalists are the main moral regulators at all stages of the activities of journalists, starting with words, judgments, assessments, including behavior, deeds, actions of journalists in the work and in the creativity. The professional ethical values of journalists in a democratic society are based on freedom of the media, and cover freedom of the press, freedom of broadcasting, freedom of television, freedom of the Internet media.