In this article we have studied the policy of promoting products on the market, special attention has been focused on the element of advertising. Advertising is one of the main forms of promotional policy, which is used by agricultural enterprises in order to promote their products. It was specified the definition of the term as well as the types of advertising according to different classifications. It was characterized the means of transmitting the advertising from the producer to the consumer. In particular, special attention in recent years has been paid to a widely used means of promotion, such as Internet advertising, which is becoming more widespread, in specially in R.Moldova. One of the advantages of using the Internet as an advertising source may be that it is a fast and easily accessible means, used for information by a large number of people or economic agents.