Modeling consumer behavior is a very important area, as it examines consumer issues and consumer behavior by using models that provide a paramorphic representation of a basic process of consumer behavior. When consumers make purchasing decisions, they are faced with several alternatives due to the exchange of information, and the aspects they appreciate during the purchase are also varied. The realization of this paper started from a series of direct and indirect documentations of knowledge of reality using, for this purpose, a set of classical research methods, such as: observation, analysis (qualitative, quantitative, historical), synthesis, induction and deduction , comparison, method of systemic treatment, monographic, statistical, respectively, use of graphical methods, figures in the exposition and rendering, complete and complex, of the phenomena and economic processes studied