A new stage in the work to improve the financial literacy of the population of our country was the approval of the "Strategy for improving financial literacy in the Russian Federation for 2017-2023". This document shifted the main vectors of work in this direction: from understanding financial literacy as a social quality of a person to defining it as a result of financial education. The purpose of this work is to study the official position of the country's leadership on the issue of improving financial literacy of the population at the level of individual regions. To achieve this goal, the following tasks were set and solved: 1) clarification of the official position of the country's leadership on this issue; 2) review of the experience of the implementation of this program in the Volgograd region; 3) formulation of recommendations for the organization of this work at the regional level. The analysis of normative documents of Federal and regional levels was used as the main method of research. As a result of the analysis, it can be noted that the work to improve financial literacy is actively scaled up, the number of regions involved in this work is growing, but at the same time the level of regulatory regulation of this work is growing. The example of the Volgograd region shows how the change in the understanding of financial literacy of the population at the government level affected the implementation of the program at the level of a single region. In conclusion, the work formulated recommendations that will ensure the effectiveness of work in this direction. The use of indicators of the effectiveness of the program, reflecting changes in the financial behavior of the population of the region, and the need for sociological monitoring, allowing to give a dynamic assessment of the changes.