This article is about human freedom and its responsibility and how society influence on formation of personality. How technology change our life and what are the consequences of this. The spiritual and moral basis for the emergence of global problems of our time is the widespread dissemination of the ideology of consumerism. However, as slavish dependence on the need to spend most of the time getting “daily bread” gradually disappeared, modern man is increasingly becoming dependent on a variety of things. Each satisfaction of a certain need gives rise to a new need in a person. Thus, a person falls into an infinite, inexhaustible circle.