The aim of the research is to analyze the Italian journalistic parlance itinerary in the XX-th century. The main focus is on the morphological, syntactical and lexical analysis, which shows how the journalistic language has been changing during the last century and what were the reasons of that situation. The work proves that the journalistic language participated in the formation of the standard language, was the factor of its spread and reflected the most important linguistic changes of the new language standard.