The features of formation of the concept of marketing in the non-industrial sphere
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ZAHARCENCO, Vitalii, METIL, Tetiana. The features of formation of the concept of marketing in the non-industrial sphere. In: The Scientific Journal of Cahul State University “Bogdan Petriceicu Hasdeu” Economic and Engineering Studies, 2019, nr. 2(6), pp. 16-22. ISSN 2587-313X.
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The Scientific Journal of Cahul State University “Bogdan Petriceicu Hasdeu” Economic and Engineering Studies
Numărul 2(6) / 2019 / ISSN 2587-313X /ISSNe 2587-3121

The features of formation of the concept of marketing in the non-industrial sphere

CZU: 339.138(477)
JEL: M31

Pag. 16-22

Zaharcenco Vitalii, Metil Tetiana
 
Odessа Polytechnic National University
 
 
Disponibil în IBN: 31 martie 2020


Rezumat

The article discusses the features of the formation of the concept of marketing in the non-industrial sphere. The functions of the non-industrial sphere, the main directions of development of marketing in the state, the models of resource allocation, which play an important role in improving the quality of life of the populationare determined.

Cuvinte-cheie
marketing, management, regulation, social, region, state, population, structure