Values are not something that can be bought or sold, they are something worth living for. The most important function of social values is to play the role of selection criteria from alternative modes of action. The multifactorial nature of innovative development of education is thus revealed. Special attention is paid to knowledge management and to strategic model for the formation of professionals. At present, a new economy is clearly emerging, a knowledge and economy-based economy, a knowledge economy where the key to prosperity and job creation is the degree of implementation of new concepts, the ideas of innovation and technology in all sectors of the economy, as well as the protection of the environment. We discuss the integrated nature of competence, the correlation between competence and motivation.