В статье обобщены и охарактеризованы известные современные научные и практические подходы к обеспечению конкурентоспособности предприятий на основе активизации инновационного развития, выявлены проблемы и взаимосвязи повышения конкурентоспособности с развитием инновационных процессов, разработаны авторский подходы к обоснование стратегий и механизмов управления этими процессами в контексте инновационной сбалансированности в новых измерениях экономического пространства.

The article deals with modern concepts, as well as the theoretical and practical aspects and characterization of famous contemporary approaches to competitiveness and efficiency of enterprises. Substantiated the importance and role of innovation. Now Ukrainian companies are characterized by technological backwardness. în recent years, the growth of the innovation potential is observed mainly on the basis of extensive factors. Innovative activity of enterprises în the past five years did not exceed 7.1%. The volume of sales of innovative products amounted to only 3.3%. Enterprises finance innovation în the range of 10% of its profits. Discovered relationship competitiveness and efficiency of the development of innovative processes în the enterprise. The possibilities of managing these processes în the context of innovation balance. The proposed approach will systematize innovation convert, organize rational interaction of all  internal elements of the system to ensure high efficiency and competitiveness of enterprises and quality products.