Balanced Scorecard – Harta strategiei unei entităţi / Balanced Scorecard - An Entity Mapping Strategy
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005.21:334.72 (6)
Составные части и механизмы управления (100)
Формы организации и сотрудничества в экономике (975)
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MIHAILĂ, Svetlana, BĂDICU, Galina. Balanced Scorecard – Harta strategiei unei entităţi / Balanced Scorecard - An Entity Mapping Strategy. In: Revista de studii interdisciplinare „C. Stere”, 2016, nr. 2(10), pp. 35-38. ISSN 2457-5550.
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Revista de studii interdisciplinare „C. Stere”
Numărul 2(10) / 2016 / ISSN 2457-5550

Balanced Scorecard – Harta strategiei unei entităţi / Balanced Scorecard - An Entity Mapping Strategy

CZU: 005.21:334.72

Pag. 35-38

Mihailă Svetlana, Bădicu Galina
 
Academia de Studii Economice din Moldova
 
 
Disponibil în IBN: 3 decembrie 2019


Rezumat

In our days, the necessity to support managerial decision-making process has  become essential, and use of a measuring system has become important. Efficient management of the entity requires compliance of some measures related to customers, shareholders, employees, public information system etc. If we talk about importance of the decision making process, the first objective of this study paper is focused on description and implementation of Map strategies, which is the general model of the Balanced Scorecard system, the main functions of Balanced Scorecard in order to achieve the desired level of performance and taking appropriate decisions.

Cuvinte-cheie
Balanced Scorecard, control, performanţă, strategie, decizii manageriale