The current restructuring of the world economy, the internationalization, regionalization and market globalization, the deepening of the economic integration influences considerably the positions of national economies, concrete enterprises, in comparison with others. At the same time, considerably increase the interest and efforts of modern enterprise in getting beneficial effects both on the domestic and international markets. It is precisely competitive ability or competitiveness that is the cornerstone on which the economic power and economic strength of the economic agent is based in the conditions of a market economy, which, in fact, determines even its existence. Developing competitiveness, acquiring and maintaining competitive advantage, as well as the efficient use of the factors that influence it, becomes the main goal for all economic agents.