| Conţinutul numărului revistei |
| Articolul precedent |
| Articolul urmator |
 |
 1081 176 |
| Ultima descărcare din IBN: 2024-04-12 23:08 |
| Căutarea după subiecte similare conform CZU |
| 339.138+366.1 (6) |
| Общие вопросы торговли. Рынок (811) |
| Консьюмеризм. Движение в защиту интересов потребителей (154) |
 SM ISO690:2012CHIRIAC, Lilia. Fidelizarea şi loializarea clienţilor – componentă strategică de dezvoltare a afacerii. In: Revista de studii interdisciplinare „C. Stere”, 2018, nr. 3-4(19-20), pp. 80-85. ISSN 2457-5550. DOI: https://doi.org/10.5281/zenodo.3360607 |
| EXPORT metadate: Google Scholar Crossref CERIF DataCite Dublin Core |
| Revista de studii interdisciplinare „C. Stere” | ||||||
| Numărul 3-4(19-20) / 2018 / ISSN 2457-5550 | ||||||
|
||||||
| DOI:https://doi.org/10.5281/zenodo.3360607 | ||||||
| CZU: 339.138+366.1 | ||||||
| Pag. 80-85 | ||||||
|
||||||
 Descarcă PDF |
||||||
| Rezumat | ||||||
Customer fidelity and loyalty exerts a strong influence on the success of the economic entity, its revenue, image, and last but not least, customer retention and loyalty depend on its existence in the future. The implementation of customer fidelity and loyalty programs allows the economic entity to strengthen its position in relation to competition. This goal can be achieved by deeply studying consumer behavior both in scientific and applicative terms. |
||||||
| Cuvinte-cheie clients, loyalty programs, Competition, economic entity |
||||||
|
|
|
|
