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SM ISO690:2012 GUTIUM, Tatiana. Competitiveness of Goods and Classification of Influence Factors. In: Intellectus, 2018, nr. 4, pp. 64-72. ISSN 1810-7079. |
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Intellectus | ||||||||
Numărul 4 / 2018 / ISSN 1810-7079 /ISSNe 1810-7087 | ||||||||
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CZU: 339.13+330.16 | ||||||||
JEL: M30, M31, D10 | ||||||||
Pag. 64-72 | ||||||||
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Rezumat | ||||||||
Fluctuations of the vector of development of the free market lead to increased competition; so the problem of increasing the competitiveness of goods becomes especially acute. In turn, the development of measures to improve competitiveness is impossible without studying the factors of influence. In order to structure the factors, it is necessary to develop a new classifier containing new components. The main purpose of research is the elaboration of a classifier that would include new factors besides those already known. In the process of both empirical and theoretical research methods were used: observation, comparison, the method of ascending from the abstract to the concrete. The study has shown that there is interdependence between the competitiveness of goods and the Gross Domestic Product per capita, also the factors of competitiveness of goods can be divided into the following groups: quality, price, after-sales service, marketing elements, and psychological factors |
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Cuvinte-cheie competitiveness of goods, Competitive advantage, Quality, Price, psychological factors, Gross Domestic Product per capita, competitivitatea bunurilor, avantaj competitive, calitatea, preţ, factorii psihologici, Produsul Intern Brut pe cap de locuitor, конкурентоспособность товара, конкурентное преимущество, качество, цена, психологические факторы, Валовой внутренний продукт на душу населения |
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