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| Ultima descărcare din IBN: 2023-05-14 18:30 |
 SM ISO690:2012PETROVICI, Sergiu. Model de evaluare a competitivităţii întreprinderii comerciale prin descrierea grafică. In: Competitivitatea şi Inovarea în Economia Cunoaşterii, Ed. 21, 28-29 septembrie 2018, Chișinău. Chisinau, Republica Moldova: Departamentul Editorial-Poligrafic al ASEM, 2018, pp. 119-121. ISBN 978-9975-75-934-2. |
| EXPORT metadate: Google Scholar Crossref CERIF DataCite Dublin Core |
| Competitivitatea şi Inovarea în Economia Cunoaşterii 2018 | ||||||
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Conferința "Competitivitatea şi Inovarea în Economia Cunoaşterii" 21, Chișinău, Moldova, 28-29 septembrie 2018 | ||||||
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| JEL: O32 | ||||||
| Pag. 119-121 | ||||||
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The article proposes a model for evaluation of commercial enterprise competitiveness through graphic description to make a comparison between company features and the features of its main competitors. A special attention is paid to indexes, which describe competitive advantages: efficiency of marketing activity, enterprise capability, competitiveness of goods, management and organizational culture, positioning and reputation of enterprise on the market, efficiency of advertising and sales. |
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| Cuvinte-cheie competitiveness of enterprise, model of evaluation, competition strategy, competitiveness of goods, axis of pyramid, marketing activity |
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