Elements of the world image formed by mythological consciousness (EWI FMC) are identified as a specific implicit component of the intangible cultural heritage. An innovative phenomenological approach is applied; it is based on the concept of humanization of myth developed by me for research in the spheres of various narrative, mythological and ethnological studies. There are revealed two peculiarities of narratives intuitively perceived to be spiritually significant ones. Firstly, such narratives contain EWI FMC that correspond to some of three basic constants of humanization of myth (the dichotomy “totemlife / non-totem-death” equivalent to the injunction: “Strive to serve life and abolish death”; the myth of laughter; the myth of the abolition of non-totemdeath). Secondly, these EWI FMC are transposed into cultural space (by means of narratives), become its heritage and carry out its ethicizing harmonization. Their structure corresponds to the formula: “Universe is such that...”. The narratives by Ada Zevina, an outstanding artist, Chevalier of the Order of the Republic (Republic of Moldova), are a vivid example of the foregoing and contain the following EWI FMC. Universe is such that it manifests a tendency to send enlightenment-help to a human whose way to his vocation is blocked by apparently invincible evil; it manifests a tendency to create “miracles” (by means of “happenstances”): the emergence of a great painting and the salvation of life; it often helps a human in his creative transforming of a calamity into a situation of “there is always a good in every evil”; a human’s pursuit of his own essence can paradoxically, but palpably protect him from misfortune; we are loved and deeply understood even when we do not know about it; the essence of the painting is the spiritualization of things; ethics and aesthetics are identical; the global forces seeking to destroy human individuality can fail and even disappear.