Express methodology for predicting the effectiveness of promotional activities for small businesses
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2019-03-12 11:51
SM ISO690:2012
VINOCUROVA, Marina, SOROCHIN, Serafima. Express methodology for predicting the effectiveness of promotional activities for small businesses. In: Telecommunications, Electronics and Informatics, Ed. 6, 24-27 mai 2018, Chișinău. Chișinău, Republica Moldova: 2018, Ed. 6, pp. 415-417. ISBN 978-9975-45-540-4.
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Telecommunications, Electronics and Informatics
Ed. 6, 2018
Conferința "Telecommunications, Electronics and Informatics"
6, Chișinău, Moldova, 24-27 mai 2018

Express methodology for predicting the effectiveness of promotional activities for small businesses


Pag. 415-417

Vinocurova Marina1, Sorochin Serafima2
 
1 Institutul Internaţional de Management "Imi-Nova",
2 Universitatea Tehnică a Moldovei
 
Disponibil în IBN: 2 iunie 2018


Rezumat

In this article the Express metodology for forecasting of promotional activities is recommended for use by the enterprises of small and micro business. This technique provides adequate and understandable indicators that SME’ entrepreneurs can focus on.

Cuvinte-cheie
prediction of effectiveness, SME’ promotional activity, the effectiveness of promotional activities, methodology of forecasting, problems of forecasting,

small business