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SM ISO690:2012 VINOCUROVA, Marina, SOROCHIN, Serafima. Express methodology for predicting the effectiveness of promotional activities for small businesses. In: Telecommunications, Electronics and Informatics, Ed. 6, 24-27 mai 2018, Chișinău. Chișinău, Republica Moldova: 2018, Ed. 6, pp. 415-417. ISBN 978-9975-45-540-4. |
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Telecommunications, Electronics and Informatics Ed. 6, 2018 |
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Conferința "Telecommunications, Electronics and Informatics" 6, Chișinău, Moldova, 24-27 mai 2018 | |||||
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Pag. 415-417 | |||||
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In this article the Express metodology for forecasting of promotional activities is recommended for use by the enterprises of small and micro business. This technique provides adequate and understandable indicators that SME’ entrepreneurs can focus on. |
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Cuvinte-cheie prediction of effectiveness, SME’ promotional activity, the effectiveness of promotional activities, methodology of forecasting, problems of forecasting, small business |
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