Modernizarea politicii de comunicare în contextul reformării administrației publice din Republica Moldova
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VARZARI, Pantelimon, GROSU, Lucia. Modernizarea politicii de comunicare în contextul reformării administrației publice din Republica Moldova. In: Moldoscopie, 2017, nr. 3(78), pp. 156-168. ISSN 1812-2566.
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Moldoscopie
Numărul 3(78) / 2017 / ISSN 1812-2566 /ISSNe 2587-4063

Modernizarea politicii de comunicare în contextul reformării administrației publice din Republica Moldova
CZU: 316.77:35.07

Pag. 156-168

Varzari Pantelimon1, Grosu Lucia2
 
1 Universitatea de Studii Politice şi Economice Europene „Constantin Stere”,
2 Institutul de Cercetări Juridice şi Politice al AŞM
 
 
Disponibil în IBN: 14 septembrie 2017


Rezumat

Current research is focused on the contribution of government communication capacity to achieving good governance outcomes. This report has argued that the capacity to communicate effectively with constituents is a fundamental function of modern governance. Government communication capacity is not just about efficient and effective information dissemination. The willingness and ability to speak with citizens must be coupled with a willingness and ability to listen to them, incorporate their needs and preferences into the policy process. Effective two-way communication between the government and the public strengthens legitimate public authority; and that, in turn, increases the likelihood of attaining good governance outcomes. Strengthening government communication capacity is essentially about building up the capacity of public administration to engage in two-way dialogue with their citizens. The ability of a government to communicate with its citizens has important implications. Well organized, the government communication apparatus and skilled staff will play more of roles, all of which are central to the evolution of effective, responsive, and accountable governance. On the other side, this research outlines the important role of strategic communication in building consensus, cooperation and support among key stakeholders in the pursuit of public administration reform. In the reform con-text, strategic communication refers to the design of action plans intended to promote voluntary changes in behavior among stakeholders whose endorsements are critical to a reform initiative’s success. In this sense, skillful strategic communication may be the key to translating reform objectives into achieving the desired results on the ground.