In the field of physical culture and sports, the intellectual property rights are property rights as all others, allowing the creator or owner of a patent for invention, brand or a work protected by copyright to benefit from its work or investment. The progress and human development depend on its creativity in technical, cultural and sports domains but legal protection of new creations encourages the investments and lead to other innovations. Moreover, the promotion and protection of intellectual property stimulates the economic growth, leading to the creation of new jobs and new branches of activity and to the improvement of life quality. The intellectual property rights in the domain of physical culture may reward the creativity and human eff ort, which is actually the human progress The potential of sports mark depends on its ability to communicate in such way as to determine in consumer’s mind positive associations based on its experience and perceptions. The unauthorized use of Sports marks may be limited by special provisions belonging to the legislative domain of that country.