The article evaluates the expressive resources of the substandard orality used in titles, assessing it`s functions and pragmatic-stylistic values. It should be noted that the wording of the title depends essentially on the type of article, the area where it falls, the publication category. Titles of informative texts on the one hand, are characterized by sobriety, accuracy, objectivity, their inherent characteristics, their purpose is to communicate a novelty without affectivity or bias. On the other hand, the titles of opinion texts differ from those of texts meant to inform, by multiple features, such as: emotional and subjective notes, poignancy, elements of suggestion, playful tone. All these can be achieved particularly using marks of orality. Therefore, the use of oral language in drafting the title with its expressive reservoir, reflects moods and attitudes, expresses most diverse and lively feelings. Thus, among the many manifestations of orality in the journalistic title, most visible lexical element seems to be the oral familiar one – substandard, that is to say – which is well received by the average reader. Also, orality is present in the title publishing through its various aspects: phonological, lexical, and grammatical. We can say, therefore, that the insertion of orality in the publicist title increases its ostentation, relevance and the receiver`s interest.