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339.137.2:[334.735+658.6] (1) |
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SM ISO690:2012 PETROVICI, Sergiu, MUŞTUC, Svetlana. Methodical approach of assessing competitiveness in domestic trade and in consumer cooperation. In: Journal of Research on Trade, Management and Economic Development, 2016, nr. 1, pp. 96-104. ISSN 2345-1424. |
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Journal of Research on Trade, Management and Economic Development | ||||||
Numărul 1 / 2016 / ISSN 2345-1424 /ISSNe 2345-1483 | ||||||
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CZU: 339.137.2:[334.735+658.6] | ||||||
JEL: M31, F1 | ||||||
Pag. 96-104 | ||||||
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Rezumat | ||||||
The paper proposes a new methodical approach in order to assess the competitiveness of enterprises in domestic trade and in consumer cooperation as a necessary condition for improving their activity on the market, it pays a special attention to indicators of enterprise’s competitiveness based on the marketing principles, choosing the criteria of evaluating the product’s competitiveness by calculating the indicators of probability on the basis of using the Delphi method of experts’ questionnaires, calculating the domain’s indicators that reflect the level of competition in domestic trade and in consumer cooperation of the Republic of Moldova. |
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Cuvinte-cheie enterprise’s competitiveness, fields’ indicators, integral competitiveness indicator, product competitiveness, domestic trade, consumer cooperation, Delphi method, SWOT analysis |
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