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| Ultima descărcare din IBN: 2024-02-19 15:48 |
 SM ISO690:2012CAVCALIUC, Ina, POPA, Eugen. Abordarea culturii prin prisma marketingului. In: Studia Universitatis Moldaviae (Seria Ştiinţe Exacte şi Economice), 2011, nr. 7(47), pp. 235-238. ISSN 1857-2073. |
| EXPORT metadate: Google Scholar Crossref CERIF DataCite Dublin Core |
| Studia Universitatis Moldaviae (Seria Ştiinţe Exacte şi Economice) | ||||||
| Numărul 7(47) / 2011 / ISSN 1857-2073 /ISSNe 2345-1033 | ||||||
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| Pag. 235-238 | ||||||
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As the cultural sphere is a part of the social aspect of human activity, the application of marketing strategies in the cultural institutions would help the cultural policies to be more effective, as the marketing research could highlight both the opportunities that should be exploited, and the weakness that should be eliminated. |
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