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Ultima descărcare din IBN: 2024-03-02 20:20 |
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32.019.5+324 (1) |
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SM ISO690:2012 PERU-BALAN, Aurelia. Taxonomia imaginii omului politic.Charisma: O abordare actualizată a statului –spectacol de R.G.Schwartzenberg. In: Revista de Filosofie, Sociologie şi Ştiinţe Politice, 2014, nr. 1(164), pp. 24-34. ISSN 1957-2294. |
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Revista de Filosofie, Sociologie şi Ştiinţe Politice | |||||
Numărul 1(164) / 2014 / ISSN 1957-2294 | |||||
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CZU: 32.019.5+324 | |||||
Pag. 24-34 | |||||
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In this article the author makes an analysis of the image of the politician as a fundamental concept in political PR. It is updated the R.G. Shwartzenberg’s typology and launched new models of political image. In particular it is studied the political leader charisma and the charisma typology in contemporary society. The author concludes that a well-managed public image highlights a political actor on the political scene and makes him popular and credible. Thanks to PR technologies, sometimes even charisma can be simulated. |
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