To ensure the sustainability of business, companies around the world choose to be actively involved indurable development, integrating the core principles of social responsibility of business conducted. The role of financial institutions and banks in particular is a major one; it has theopportunity to become a catalyst for sustainable development. At the beginning of the 21st century, the largest banks in the world became complex financial organizations offering international market a wide range of services and finance controlling power of billions of dollar in cash or assets. Assisted by the latest technology, bank sare making efforts to identify new businesses to develop customized services to implement innovative strategies to capitalize on new opportunities in the market.