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| Ultima descărcare din IBN: 2023-06-07 15:03 |
 SM ISO690:2012PERU-BALAN, Aurelia. Barack Obama: capitalul de imagine al campaniei prezidențiale – 2012
. In: Revista de Filosofie, Sociologie şi Ştiinţe Politice, 2013, nr. 1(161), pp. 49-59. ISSN 1957-2294. |
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| Revista de Filosofie, Sociologie şi Ştiinţe Politice | ||||||
| Numărul 1(161) / 2013 / ISSN 1957-2294 | ||||||
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This article is a synthesis of political PR strategies used in the U.S. presidential campaign of November 6, 2012. Also, we elucidated electoral profile of the candidate Democrat, campaign themes impact on American voting decision. Article contains U.S. electoral marketing trend analysis, design principles of electoral spots, negative advertising in campaign. |
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