The article examines media coverage of the campaign for parliamentary elections of 28 November 2010 in Moldova. Content analysis is made of materials that have treated the most important topics audiovisual broadcast. Given the severe impact it has on the creation of public broadcasting and the credibility of its large population, it highlights the angles of approach and presentation of the main topics. It is researched newspapers, including news agencies and web portals, which published several materials, including news, opinion articles, political advertising and voter, voter education materials, interviews and other special category of electoral programs and surveys with the public opinion. Mass media were actively involved in election coverage. With handy tools designed to ensure political equality, the media was a very important source of information about candidates and issues raised during the campaign.