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159.954.4:[339.138:338.48] (2) |
Психология (3327) |
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SM ISO690:2012 LUCA, Tatiana. Creativity - an essential component of tourism marketing. In: Relaţii internaţionale. Plus, 2022, nr. 1(21), pp. 142-146. ISSN 1857-4440. DOI: https://doi.org/10.52327/1857-4440.2022.1(21).17 |
EXPORT metadate: Google Scholar Crossref CERIF DataCite Dublin Core |
Relaţii internaţionale. Plus | |||||
Numărul 1(21) / 2022 / ISSN 1857-4440 /ISSNe 2587-3393 | |||||
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DOI: https://doi.org/10.52327/1857-4440.2022.1(21).17 | |||||
CZU: 159.954.4:[339.138:338.48] | |||||
Pag. 142-146 | |||||
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Being concerned with the development of tourism marketing in the field of services, the author of this research studied how to apply creative processes and tools that can be used in this regard, aspects of tourism marketing that can be implemented to improve tourism. |
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Cuvinte-cheie creativity, tourism marketing, creative strategy, development, etc |
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