Creativity - an essential component of tourism marketing
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159.954.4:[339.138:338.48] (2)
Психология (3327)
Общие вопросы торговли. Рынок (803)
Туризм. Экономика туризма (532)
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LUCA, Tatiana. Creativity - an essential component of tourism marketing. In: Relaţii internaţionale. Plus, 2022, nr. 1(21), pp. 142-146. ISSN 1857-4440. DOI: https://doi.org/10.52327/1857-4440.2022.1(21).17
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Relaţii internaţionale. Plus
Numărul 1(21) / 2022 / ISSN 1857-4440 /ISSNe 2587-3393

Creativity - an essential component of tourism marketing

DOI: https://doi.org/10.52327/1857-4440.2022.1(21).17
CZU: 159.954.4:[339.138:338.48]

Pag. 142-146

Luca Tatiana
 
Moldova State University
 
Disponibil în IBN: 19 august 2022


Rezumat

Being concerned with the development of tourism marketing in the field of services, the author of this research studied how to apply creative processes and tools that can be used in this regard, aspects of tourism marketing that can be implemented to improve tourism.

Cuvinte-cheie
creativity, tourism marketing, creative strategy, development, etc