Управление продажами психологических услуг
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RAILEAN, Elena, ВАРБАН, Ирина. Управление продажами психологических услуг. In: 30 years of economic reforms in the Republic of Moldova: economic progress via innovation and competitiveness, 24-25 septembrie 2021, Chişinău. Chișinău, Republica Moldova: Academia de Studii Economice din Moldova, 2022, Vol.2, pp. 307-313. ISBN 978-9975-155-60-1. DOI: https://doi.org/10.53486/9789975155649.46
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30 years of economic reforms in the Republic of Moldova: economic progress via innovation and competitiveness
Vol.2, 2022
Conferința "30 years of economic reforms in the Republic of Moldova: economic progress via innovation and competitiveness"
Chişinău, Moldova, 24-25 septembrie 2021

Управление продажами психологических услуг

Psychological services sales management

DOI: https://doi.org/10.53486/9789975155649.46
CZU: [005:658.6]+[338.46:316.772.4]
JEL: I15

Pag. 307-313

Railean Elena1, Варбан Ирина2
 
1 Молдавская экономическая академия,
2 Славянский университет, Республика Молдова
 
Disponibil în IBN: 12 mai 2022


Rezumat

The article highlights the features of the management of sales of services, in particular, psychological services. Effective management of sales of psychological services is based on the study of the market situation, competent segmentation of clients, thoughtful positioning of the psychologist, planning the concept of sales and mastering the technology of effective sale.

Cuvinte-cheie
psychological services, Market, sales, еffective management, planning of sales