The philosophers and the psychologists state that excessive improvement in achievement leads to soul attack. They write studies about the contemporary society and of the alienating effects of todayʼs life of the human being. On social level, the subject reaches extreme fatigue that does not allow him to live in a reverie, throwing him into the dead space of survival from deadline to deadline. In the area of intimacy, he loses the alterity through the hyperliquity of the image. The today’s consumerist society transforms everything into a sellable image. An image from which the mystery was withdrawn. You have to be exhilarating, i.e. beautiful and attractive, without having to be profound and essential.