Public Relations become lately the hurt and soul of political life. In the article are explained and analyzed theories and works of several researchers of crucial impor- tance for development and progress of contemporary theory of democracy. Political process is impossible without a full and adequate social informing or by considering public relations activity less essential in conducting and management of national or international political affairs. Political communication and correct applying of public relations conceptual techniques and methods stimulates informational transparency and educates a vital necessity of freedom to stay in touch with political and social mainstreams.