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ZAHARCENCO, Vitalii; METIL, Tatiana. Improvement of methodological and methodological approaches to marketing research in the region. In: The Scientific Journal of Cahul State University “Bogdan Petriceicu Hasdeu” Economic and Engineering Studies. 2020, nr. 2(8), pp. 40-48. ISSN 2587-313X.
|The Scientific Journal of Cahul State University “Bogdan Petriceicu Hasdeu” Economic and Engineering Studies|
|Numărul 2(8) / 2020 / ISSN 2587-313X /ISSNe 2587-3121|
The article is devoted to the development of methodological and methodological approaches to marketing research in domestic regions, consistent with the trend of their socio-economic development. It is proved that in Ukraine there is no methodological base of scientifically grounded marketing research at the regional level. As a result, the current potential for sustainable socio-economic growth does not correspond to modern needs, does not take into account the peculiarities of territories, already created united territorial communities, does not coordinate their functioning with the strategic goals of the country's development as a whole. This also prevents the regions from implementing systemic transformations with the rational use of resources, and successfully integrating with the country into the global economic space. Today, the decisive place should be occupied by the study of the functioning of the regional economic complex in changing market conditions in order to develop an adequate mechanism of state regulation. Accordingly, there is a need to improve economic analysis, the content of its general methodology and possible methodological approaches. In this regard, the system of statistical indicators for analysis requires significant changes. A schematic diagram of the analysis of various levels of the economy on the basis of a system of indicators specially selected for these purposes is proposed. It is emphasized that in order to implement sustainable socio-economic development of the region, special attention should be focused on the formation of methodological and methodological approaches to marketing research in the region with the development of a basic scheme for their implementation. The development of the scheme provides, along with a generalization of previous statistical practices and methodology of economic analysis, theoretical justification of the scheme, are being developed.
region, research, Analysis, Statistics, information, development, marketing, Method, process, evaluation