Разработка товарного знака. Теоретические и практические аспекты
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PANASENCO, Oxana. Разработка товарного знака. Теоретические и практические аспекты. In: Intellectus. 2007, nr. 1, pp. 21-25. ISSN 1810-7079.
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Intellectus
Numărul 1 / 2007 / ISSN 1810-7079 /ISSNe 1810-7087

Разработка товарного знака. Теоретические и практические аспекты
CZU: 347.772(478)

Pag. 21-25

Panasenco Oxana
 
Agentia de Stat pentru Proprietatea Intelectuala a Republicii Moldova (AGEPI)
 
Disponibil în IBN: 30 noiembrie 2013


Rezumat

The technology of elaboration of the trademark was never a light matter. It bears a character of a full multistage projection which begins with the functional analysis, positioning in the market, examination of the analogues and prototypes, creation of the verbal forms, search of the associative and image-bearing solutions and at last, it is accomplished with the careful graphical drawing. That is to say, first of all, there shall be determined the main marketing trademark characteristics.

Dublin Core Export

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<dc:creator>Panasenco, O.</dc:creator>
<dc:date>2007-03-01</dc:date>
<dc:description xml:lang='en'>The technology of elaboration of the trademark was never a light matter. It bears a character of a
full multistage projection which begins with the functional analysis, positioning in the market, examination
of the analogues and prototypes, creation of the verbal forms, search of the associative and
image-bearing solutions and at last, it is accomplished with the careful graphical drawing. That is to
say, first of all, there shall be determined the main marketing trademark characteristics.</dc:description>
<dc:source>Intellectus  (1) 21-25</dc:source>
<dc:title>Разработка товарного знака. Теоретические и практические аспекты</dc:title>
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