Разработка товарного знака. Теоретические и практические аспекты
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PANASENCO, Oxana. Разработка товарного знака. Теоретические и практические аспекты. In: Intellectus. 2007, nr. 1, pp. 21-25. ISSN 1810-7079.
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Intellectus
Numărul 1 / 2007 / ISSN 1810-7079 /ISSNe 1810-7087

Разработка товарного знака. Теоретические и практические аспекты
CZU: 347.772(478)

Pag. 21-25

Panasenco Oxana
 
Agentia de Stat pentru Proprietatea Intelectuala a Republicii Moldova (AGEPI)
 
Disponibil în IBN: 30 noiembrie 2013


Rezumat

The technology of elaboration of the trademark was never a light matter. It bears a character of a full multistage projection which begins with the functional analysis, positioning in the market, examination of the analogues and prototypes, creation of the verbal forms, search of the associative and image-bearing solutions and at last, it is accomplished with the careful graphical drawing. That is to say, first of all, there shall be determined the main marketing trademark characteristics.