An organization, operating in a competitive environment, always tends to gain competitive advantages over other businesses. These advantages can be achieved by implementing the right strategy. The enterprise strategy forms and predetermines the role, place and content of the innovation strategy, which in turn contributes to the implementation of the corporate strategy implemented by the enterprise. Innovative strategies can be of several types depending on the enterprise's potential, the enterprise's goal, the level of enterprise readiness, the creativity of the employees. A strategy does not have an exact training, but requires a fair action plan. Proper implementation of the company's innovative business development strategy will bring competitive advantages to the enterprise.