The last decades of the 21st century have been associated with fundamental changes in all spheres of society, medicine, psychology, production and national and international trade. The dynamics of its variation have accelerated dramatically, the structure of goods and the vector of the geographical flow of exports and imports have changed unrecognizable, and new countries have become world leaders. Such changes are associated with the development and deepening of internationalization, transnationalization of production and sales, in conditions of increasing international competitiveness. These processes are interconnected and interdependent, based on increasing the economic interdependence of states, the international division of labor, expanding political, scientific, technical, cultural and other interstate and private ties.