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| Ultima descărcare din IBN: 2024-01-22 15:28 |
 SM ISO690:2012TOMAŞ, Galina, EŢCO, Constantin, GOMA, Ludmila. Beneficiile Programului de marketing social Slabeşte sănătos prin mediul online. In: Sănătate Publică, Economie şi Management în Medicină , 2013, nr. 3(48), pp. 142-144. ISSN 1729-8687. |
| EXPORT metadate: Google Scholar Crossref CERIF DataCite Dublin Core |
| Sănătate Publică, Economie şi Management în Medicină | ||||||
| Numărul 3(48) / 2013 / ISSN 1729-8687 /ISSNe 2587-3873 | ||||||
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| Pag. 142-144 | ||||||
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Social marketing is based on the principle that efforts of promoting social causes need to respond to the needs, preferences and lifestyles of consumers. Basic component of social marketing program represents the organizations response to the needs and desires of consumers. In given article describes the impact of the program on organizational communication in the online environment. The effectiveness of the Program „Slăbeşte sănătos” organized by SRL „Unica Shaping club” is analyzed by Online Magazine „Unica.md” in February 2013 – October 2013 on the target audience. |
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| Cuvinte-cheie social marketing, marketing planning, online marketing. |
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