Brandul turistic al ţării şi oraşului. Posibilitatea oraşului Cahul de a deveni un brand turistic
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2024-03-06 15:24
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MIHAILUC, Olesea. Brandul turistic al ţării şi oraşului. Posibilitatea oraşului Cahul de a deveni un brand turistic. In: Analele Ştiinţifice ale Universităţii de Stat ”Bogdan Petriceicu Hasdeu” din Cahul, 2012, nr. 8, pp. 124-131. ISSN 1875-2170.
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Analele Ştiinţifice ale Universităţii de Stat ”Bogdan Petriceicu Hasdeu” din Cahul
Numărul 8 / 2012 / ISSN 1875-2170

Brandul turistic al ţării şi oraşului. Posibilitatea oraşului Cahul de a deveni un brand turistic


Pag. 124-131

Mihailuc Olesea
 
Universitatea de Stat „Bogdan Petriceicu Hasdeu“, Cahul
 
Disponibil în IBN: 25 martie 2020


Rezumat

Places around the world are investing millions of dollars to develop tourist attractions in their communities and to establish an identity that will help them stand out in a crowded market. When geographical locations are branded like products and services, the brand name is then often the actual name of the location. A branded place makes people aware of the location and connects desirable associations. Places comprise many components, such as name, symbols, packaging and reputation that could stay in tourist memory for a very long time.

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