Conţinutul numărului revistei |
Articolul precedent |
Articolul urmator |
637 30 |
Ultima descărcare din IBN: 2024-03-06 15:24 |
SM ISO690:2012 MIHAILUC, Olesea. Brandul turistic al ţării şi oraşului. Posibilitatea oraşului Cahul de a deveni un brand turistic. In: Analele Ştiinţifice ale Universităţii de Stat ”Bogdan Petriceicu Hasdeu” din Cahul, 2012, nr. 8, pp. 124-131. ISSN 1875-2170. |
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Analele Ştiinţifice ale Universităţii de Stat ”Bogdan Petriceicu Hasdeu” din Cahul | |||||
Numărul 8 / 2012 / ISSN 1875-2170 | |||||
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Pag. 124-131 | |||||
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Rezumat | |||||
Places around the world are investing millions of dollars to develop tourist attractions in their communities and to establish an identity that will help them stand out in a crowded market. When geographical locations are branded like products and services, the brand name is then often the actual name of the location. A branded place makes people aware of the location and connects desirable associations. Places comprise many components, such as name, symbols, packaging and reputation that could stay in tourist memory for a very long time. |
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