Characteristics, main opportunities and threats of global marketing
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2023-12-17 02:42
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339.138 (429)
Probleme generale ale comerțului. Piața (816)
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CIAICOVSCAIA, Marina, CHUSHANKOVA, Valeriia. Characteristics, main opportunities and threats of global marketing. In: Ştiinţă, educaţie, cultură , Ed. 1, 15 februarie 2019, Comrat. Comrat, Republica Moldova: Universitatea de Stat din Comrat, 2019, Vol.1, pp. 11-14. ISBN 978-9975-3246-7-0.
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Ştiinţă, educaţie, cultură
Vol.1, 2019
Conferința "Ştiinţă, educaţie, cultură"
1, Comrat, Moldova, 15 februarie 2019

Characteristics, main opportunities and threats of global marketing

CZU: 339.138

Pag. 11-14

Ciaicovscaia Marina, Chushankova Valeriia
 
Odesa I.I.Mechnikov National University
 
 
Disponibil în IBN: 24 martie 2020


Rezumat

The purpose of this study is to classify and determine the effects of globalization. The opportunities and challenges for organizations caused by globalization proliferation were analyzed. The determinants of the impact of globalization on internal relationships in the company were identified. The directions of the impact of globalization on global communications were identified. Emerging trends and problems in the context of globalization were identified.

Cuvinte-cheie
: Globalization, Global markets, Global marketing, Global marketing opportunities, Global marketing threats.