Theoretical and methodological approaches regarding the strategic development of enterprises
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CIUBOTARU, Maria, BOTNARI, Nadejda. Theoretical and methodological approaches regarding the strategic development of enterprises. In: Dezvoltarea economico-socială durabilă a euroregiunilor şi a zonelor transfrontaliere, Ed. 35, 25 octombrie 2019, Iași, România. Iași, România: Performantica, 2019, Vol.35, pp. 88-95. ISBN 978-606-685-687-4.
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Dezvoltarea economico-socială durabilă a euroregiunilor şi a zonelor transfrontaliere
Vol.35, 2019
Conferința "Dezvoltarea economico-socială durabilă a euroregiunilor şi a zonelor transfrontaliere"
35, Iași, România, Romania, 25 octombrie 2019

Theoretical and methodological approaches regarding the strategic development of enterprises

Abordări teoretico-metodologice referitoare la dezvoltarea strategică a întreprinderilor

CZU: 005.21:334.7(478)
JEL: G32; O21

Pag. 88-95

Ciubotaru Maria, Botnari Nadejda
 
Academy of Economic Studies of Moldova
 
Disponibil în IBN: 11 februarie 2020


Rezumat

In this article the authors investigate the modern financial management theories of enterprises, which were developed to address financial performance for developing strategic scenarios of enterprises, in particular the theory of economic value added (EVA), measuring the financial performance and the concept of Balanced Scorecard, measuring the management performance. The article includes innovative elements concerning the methodology of Balanced Scorecard of enterprise performance in the Republic of Moldova. The methodology describes a set of performance indicators that measure sustainable outcomes in achieving the enterprise strategic and specific objectives, and compare an effective value (results) with baseline values of the indicators for the reporting period, and with targets.

Cuvinte-cheie
balanced scorecard, strategic map, strategic objectives, performance indicators

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