In the context of commercialization of sports economy and the development of sports industry as an economic category, it is the sports managers who solve the main tasks of building infrastructure that meets generally accepted international and European standards. In everyday life there is a stereotype that sports managers are those who “trade players”. In management theory, there is no one definition of the term "manager." There are many definitions. All proposed definitions are based on an understanding of the essence of management. The word "management" in its original sense meant the ability to go around horses and rule them. The basis is the English verb "to manage", which comes from the Latin "manus" (hand). If you follow the logic, then "management" literally means "ruling people.".