Conţinutul numărului revistei |
Articolul precedent |
Articolul urmator |
841 29 |
Ultima descărcare din IBN: 2024-01-07 11:45 |
Căutarea după subiecte similare conform CZU |
81’42:659 (1) |
Lingvistică. Limbi (5021) |
Publicitate. Informare. Relații cu publicul (389) |
SM ISO690:2012 ENICOV, Cristina. Actorii comunicării în discursul publicitar. In: Philologia, 2019, nr. 5-6(305-306), pp. 98-104. ISSN 1857-4300. DOI: https://doi.org/10.5281/zenodo.3566694 |
EXPORT metadate: Google Scholar Crossref CERIF DataCite Dublin Core |
Philologia | ||||||
Numărul 5-6(305-306) / 2019 / ISSN 1857-4300 /ISSNe 2587-3717 | ||||||
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DOI:https://doi.org/10.5281/zenodo.3566694 | ||||||
CZU: 81’42:659 | ||||||
Pag. 98-104 | ||||||
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Rezumat | ||||||
The communicative nature of the advertising discourse at the present time is not in doubt. The article treats the advertising discourse as the product of a specific communication situation, the advertising communication. The participants in the advertising communication act are analyzed, such as: the sender, the recipient, the channel and the message. It is specified that this is a communication situation and a very particular written interaction, which cannot be reduced to the general language communication schemes. |
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Cuvinte-cheie speech, advertising discourse, advertising communication, message, sender, recipient, discurs, discurs publicitar, comunicare publictară, mesaj, emiţător, destinatar |
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