Effective vs. non-effective translations of Hollywood film titles
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FUCIJI, Marianna. Effective vs. non-effective translations of Hollywood film titles. In: Perspectivele şi Problemele Integrării în Spaţiul European al Cercetării şi Educaţiei, Ed. 6, 6 iunie 2019, Cahul. Cahul, Republica Moldova: Universitatea de Stat „Bogdan Petriceicu Hasdeu‖ din Cahul, 2019, Vol.6, Partea 2, pp. 350-357. ISSN 2587-3563 .
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Perspectivele şi Problemele Integrării în Spaţiul European al Cercetării şi Educaţiei
Vol.6, Partea 2, 2019
Conferința "Perspectivele şi Problemele Integrării în Spaţiul European al Cercetării şi Educaţiei"
6, Cahul, Moldova, 6 iunie 2019

Effective vs. non-effective translations of Hollywood film titles


Pag. 350-357

Fuciji Marianna
 
Universitatea de Stat „Bogdan Petriceicu Hasdeu“, Cahul
 
Disponibil în IBN: 27 decembrie 2019


Rezumat

 Film titles play a remarkable role in film promotion. Hollywood films are very widely distributed across the world promoting the American culture and life style. Film distributors make a lot of money out of translation of Hollywood films and film titles in particular. Taking into account that film title serves as a “name” or “label” reflecting the film itself, when translating the original film title, consideration is given to functions to be performed in another market and in another language culture. The present article aims to reveal the principles of translation, the effect and functioning of English film titles in translation. The case study refers to a pragmatic analysis of English film titles translated into Romanian and German. The selected examples display the film titles, which are completely changed when reaching another linguistic environment. The research findings show that the function of the ST may be different from that of the TT in its interlingual transfer and that employing the adaptation as translation procedure may have a positive effect for a foreign film distributed abroad.

Cuvinte-cheie
film title translation, interlingual transfer, Hollywood film distributors, pragmatic effect, adaptation, etc.