The basic advantages of exploring creativity in the process of text work are the diversified exploitation of didactic ways to stimulate verbal creativity, that is, active speech based on the information the text provides to the reader. In this sense, the process of verbal creation conforms to the general process of creativity: the preparatory stage, the incubation stage, the illumination stage and the verification stage. With application to language education, however, it is necessary to achieve a linguistics of speech through the attitude of the speaker towards the language and in relation to the development of the norms of speech. Therefore, when exploiting verbal creativity, which is done by applying the language, the teacher must take into account the way of formulating the ideas, the relation between them and the student’s reflexivity, which ends, necessarily, with a creative product.