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| Ultima descărcare din IBN: 2024-04-01 22:06 |
 SM ISO690:2012SAVCIUC, Oxana, TAMASCIUC, Valeria. Neuromarketing-ul: artă. Ştiinţă. Oportunitate. In: Simpozion Ştiinţific Internaţional al Tinerilor Cercetători , Ed. Ediţia a XVII-a, 24-25 aprilie 2019, Chişinău. Chişinău Republica Moldova: Departamentul Editorial-Poligrafic al ASEM, 2019, Ediţia 17, pp. 73-74. ISBN 978-9975-75-961-8. |
| EXPORT metadate: Google Scholar Crossref CERIF DataCite Dublin Core |
| Simpozion Ştiinţific Internaţional al Tinerilor Cercetători Ediţia 17, 2019 |
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Conferința "Simpozion Ştiinţific Internaţional al Tinerilor Cercetători" Ediţia a XVII-a, Chişinău, Moldova, 24-25 aprilie 2019 | ||||||
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| JEL: M31, O35 | ||||||
| Pag. 73-74 | ||||||
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The most successful companies spend time, emotion and money on their products, so no company wants their product, in which they have invested so much, to fail. That’s why big corporations have turned to neuromarketing – a field that applies neuropsychology to marketing research. The goal of tis paper is to help the reader to understand the real power of neuromarketing and how neuroscience can convince us to buy. |
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| Cuvinte-cheie neuroscience, marketing, Neuromarketing, Brain, subconscious, consumer behavior |
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