| Articolul precedent |
| Articolul urmator |
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 849 15 |
| Ultima descărcare din IBN: 2024-01-09 21:48 |
 SM ISO690:2012ŞIŞCAN, Ecaterina, RUSU, Aurelia. Weather marketing - o viziune nouă asupra promovării. In: Simpozion Ştiinţific Internaţional al Tinerilor Cercetători , Ed. Ediţia a XVII-a, 24-25 aprilie 2019, Chişinău. Chişinău Republica Moldova: Departamentul Editorial-Poligrafic al ASEM, 2019, Ediţia 17, pp. 71-72. ISBN 978-9975-75-961-8. |
| EXPORT metadate: Google Scholar Crossref CERIF DataCite Dublin Core |
| Simpozion Ştiinţific Internaţional al Tinerilor Cercetători Ediţia 17, 2019 |
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Conferința "Simpozion Ştiinţific Internaţional al Tinerilor Cercetători" Ediţia a XVII-a, Chişinău, Moldova, 24-25 aprilie 2019 | ||||||
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| JEL: M31, M37 | ||||||
| Pag. 71-72 | ||||||
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| Rezumat | ||||||
The purpose of this research is to demonstrate the magnitude of the impact of weather conditions on consumer purchasing behavior and to provide pertinent examples of world brands that have managed to turn the outside weather into material benefits. The subject is current because it represents a new vision of the promotion of goods and services through all advertising tools and because by executing weather based marketing campaigns, brands can gain a real competitive advantage. |
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| Cuvinte-cheie marketing, weather, promotion, Advertising, sales, marketing tools |
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